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SCG 2014 Family Philanthropy Conference

Wednesday, June 11, 2014
8:30am - 1:30pm PDT
Luxe Hotel Sunset Boulevard
11461 Sunset Blvd, Los Angeles, CA 90049
Members: $0.00
Non-Members: $250.00
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Your Foundation's Powerful Story: 
SCG 2014 Family Philanthropy Conference 

No cost to attend for SCG members!

Sponsorship Opportunities Available>> 


What does storytelling have to do with me and my foundation? A good story will help you achieve more than you think:

  • Create greater impact through your grantmaking
  • Develop continuity in your philanthropy
  • Engage current and potential partners
  • Build a deeper understanding of your mission within your foundation
  • Raise up the work and accomplishments of your grantees
  • Continue your legacy across generations 


At this year’s conference, we’re doing a deep dive into why and how to tell your family foundation’s story in a compelling, high impact way. 

Nationally recognized author, speaker and consultant Andy Goodman travels the country teaching nonprofits, philanthropists, and companies how to tell their story and amplify their impact for the greater good. Now, Andy has specifcally adapted his approach to the unique needs of the SCG family philanthropy community.

In this fun and interactive workshop format, you will: 

  • Learn why narrative storytelling is a critical tool in your philanthropic toolbox and how your fellow family foundations have used storytelling successfully in their work. 
  • Connect with your peers during small group table talks and practice using the building blocks of a strong narrative
  • Start crafting your very own story. This interactive peer group exercise will help you think through what kind of story to tell about your family foundation and how to effectively capture the depth and value of your philanthropic goals.


You’ll walk away from the conference equipped with an eye-opening new perspective on the power of your family foundation’s story and the tools needed to share and leverage that story for maximum impact within your family, your organization, and your community.

Featuring Andy Goodman: Nationally recognized author, speaker and consultant

Andy Goodman is the Co-Founder and Director of The Goodman Center, widely known for its workshops on storytelling, presenting, and strategic communications for philanthropists and nonprofits. Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.

Best known for his speeches and workshops on storytelling, presenting, and strategic communications, Goodman has been invited to speak at Harvard’s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, the Graduate School of Business at Stanford University, as well as at numerous nonprofit and foundation conferences. He has been consulting good causes since 1998, and in 2008 he co-founded The Goodman Center with Lipman Hearne to reach more nonprofits, foundations and government agencies through online classes. When not teaching, traveling, or recovering from teaching and traveling, Goodman also serves as a Senior Advisor for Civic Ventures and is on the advisory boards of VolunteerMatch and Great Nonprofits. He also served on the teaching faculty of former Vice President Al Gore’s Climate Project in 2007 and 2012.


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8:30 am to 8:45 am   Registration and Coffee
8:45 am to 9:00 am   Welcome
9:00 am to 12:30 pm   Your Foundation's Powerful Story (a three-part interacive workshop) led by Andy Goodman
12:30 pm to 12:40 pm   Closing Remarks
12:40 pm to 1:30 pm   Networking Lunch

No cost to attend for SCG members
$250 for non-members

Who May Participate:
Current SCG members and other grantmakers eligible for membership. For eligibility requirements, click here.

Registration for this event is now closed.

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