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Supporting Census 2020 Community Outreach: A Key Role for Philanthropy in Los Angeles County

Tuesday, April 30, 2019
11:30am - 2:00pm PDT
Joan Palevsky Center for the Future of Los Angeles
281 South Figueroa Street, Suite 100 Los Angeles, CA 90012
Members: $0.00
Non-Members: $100.00
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LA County is the hardest-to-count county in the United States, and the City of Los Angeles is the hardest-to-count city in the County. With the 2020 Census just one year away, many sectors have begun to strategize, coordinate and mobilize to ensure that Los Angeles is counted accurately. In coordination with the state, philanthropy has been actively engaged, including $12 million already invested for census activities across California. In addition, the state awarded LA County $9.4 million to support public outreach programs in the 88 cities throughout the County.

Join us for a robust discussion about the City’s and County’s plans to ensure we are all counted—and how philanthropy can support outreach and messaging to make the Census a success in our region. We will hear from KPCC about their report that helped launch the station’s strategic plan to inform communities at high risk of being undercounted. We will also be joined by leadership from the California Community Foundation—which was recently announced as LA’s administrative community-based organization—and which will serve as one of the State’s partners in local outreach and communication strategies for the Census.




Ashley Alvarado
Director of Community Engagement, KPCC

Ashley Alvarado works closely with KPCC leadership and content teams to develop strategies and opportunities to engage new and existing audiences across platforms. Among her efforts is Feeding the Conversation, an ongoing series of engagement-sourcing gatherings that bring together members of the community with KPCC hosts, reporters, producers, and editors around specific themes or coverage areas. Ashley’s work with community engagement began at the Center for Investigative Reporting, where she served as community news editor and oversaw the news-engagement and public engagement staff at its California Watch and The Bay Citizen projects. She currently serves as board president of Journalism That Matters, a national organization that brings together diverse stakeholders to imagine and build inclusive civic communications systems that foster vibrant democracy and thriving communities. She is a graduate of USC.

Maria de la Luz Garcia
Director of the Census 2020 Initiative, Office of Mayor Eric Garcetti

Maria de la Luz Garcia currently serves as the Director of the Census 2020 Initiative for the Office of Mayor Eric Garcetti. In that capacity, she is responsible for ensuring that all Angelenos are counted in 2020. Working collaboratively with the County of Los Angeles and a diverse coalition of community stakeholders, she and her team are helping to build a region-wide 2020 Census outreach and education effort. She has a passion for and experience in civic engagement efforts, and has launched several civic engagement initiatives for the cities of Los Angeles and Long Beach. She holds an M.P.A. and a Certificate in Public Policy from USC Price School of Public Policy and a B.A. from Vassar College.

Kristen Muller
Chief Content Officer, KPCC

Kristen Muller is KPCC’s Chief Content Officer, overseeing all broadcast, digital, live event, news, on-demand, and programming activities. Previously, she served as Senior Managing Editor for News and as Senior Producer of Take Two and The Madeleine Brand Show. Kristen joined KPCC after spending more than a decade at CBS News, where she was a producer for the CBS Evening News and an associate producer at 60 Minutes II. She has filed stories for NPR and spent a year at KCRW as a Producer for Which Way L.A.? and To the Point. Kristen was a 2015-2016 John S. Knight Journalism Fellow at Stanford University and is the winner of national Emmy and Alfred I. duPont-Columbia Awards. She was also a Gerald Loeb Award finalist.

Stephania Ramirez
Director of Strategic Initiatives, California Community Foundation

As the Director of Strategic Initiatives, Stephania Ramirez is responsible for the California Community Foundation’s (CCF) Census 2020 effort which encompasses the development of a $10 million grantmaking, community engagement, fundraising and communication strategy for the Southern California region. She also oversees the Fellowship for the Visual Artists program supporting artists who live, work and create in Los Angeles County. Before joining CCF in 2012, Ramirez worked at the Gordon and Betty Moore Foundation, where she oversaw a portfolio of science learning, research and exhibit grants in the San Francisco Bay Area along with the launch of the Betty Irene Moore School of Nursing at the University of California, Davis. Ramirez holds a bachelor’s from UC Berkeley and certification in advanced project management from Stanford University.


More speakers to be added.



SCG Members: $0
Non-members: $100

Who May Attend: Current SCG members and grantmakers eligible for SCG membership.


SCG members: Register online (you must log in to your SCG account to register).
Non-members: Register online. If you do not have an SCG account, contact us.

Accommodations for People with Disabilities
If you have a disability and require accommodation in order to fully participate in this event, please contact our programs team at [email protected] or (213) 680-8866. You will be contacted by someone from our staff to discuss your specific needs.


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