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Peer Learning Group Resources

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Millennials, Politics & Causes: The 2016 Milennial Impact Report

Publication date: 
07/27/2016

The 2016 Millennial Impact Report investigates how millennials’ cause engagement behaviors may change during an election year, and how these changes may be influenced by important demographics such as gender, age, geographic location and race/ethnicity. The Wave 1 Trends Report details the overview and methodology of the 2016 study as well as trends from Wave 1 (March-May).

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Communicating Social Impact

Publication date: 
04/06/2016

Communicating Social Impact, a research report from The Conference Board, address how a ‘master narrative’ crystalizes the essence of your CSR commitment and engages and activates your stakeholders. To be successful, your overarching social impact message—what we refer to as a master narrative—must authentically reflect your company values and capture how your CSR is delivering against your brand promise. In addition, organizational transparency is essential for building trust. These two components should be the “holy grail” for CSR communicators.

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