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Association of Corporate Contributions Professionals 2014 Trend Report

Publication date: 
Saturday, November 1, 2014

While much of the data in ACCP's 2014 Trend Report indicates corporate philanthropy is maintaining a steady rate of recovery from the recession and is relatively static, a trend did surface that companies are seeking greater returns on limited charitable assets, requiring increased performance and expectations. One of the driving forces behind this trend is the desire to align philanthropy to help tackle business problems. A second force is the increased emphasis on greater stakeholder engagement, such as employee engagement. In addition to this trend, there are also quite a few interesting highlights you will see in this report.

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