Communicating Social Impact

Communicating Social Impact, a research report from The Conference Board, address how a ‘master narrative’ crystalizes the essence of your CSR commitment and engages and activates your stakeholders. To be successful, your overarching social impact message—what we refer to as a master narrative—must authentically reflect your company values and capture how your CSR is delivering against your brand promise. In addition, organizational transparency is essential for building trust. These two components should be the “holy grail” for CSR communicators.